Our Leadership Team

DAVID LITTLEHALE, Owner and President
David Littlehale joined TSR in the fall of 2020 as Director of Sales and Marketing and has spent his entire professional life in sales and sales management while building an exceptional record of success in educational publishing and Ed Tech. After 15 years as VP/NSM for McGraw-Hill/Irwin he spent the last decade as VP, Business Development for EdTech innovators Flat World Knowledge and Link-Systems International. In September 2022, David purchased TSR from its founder and his colleague and dear friend of many years, Bob McLaughlin.

BARB DOHERTY, General Manager
Barb is a Chicago native with a marketing degree from the University of Illinois. Before joining TSR in January, 2006 as a sales rep, she was an outside sales representative for Deluxe Check Printers and Snelling Staffing. Barb worked as a Tributary project manager for six years before becoming Sales Manager in 2014, then General Manager in July, 2020.

JOHN DOMYANCIC, Business Manager
John joined TSR in early 2020 after a successful 20-year career at Accenture as a Business Analyst in the Chicago office. Prior to that, John had a successful 20-year career as a Controller at Continental Can.

JEANNE PETERSEN, Senior Project Manager
Jeanne joined Tributary in 2005 as a Sales Rep. She became a Project Manager in 2013 and was promoted to Senior Project Manager in 2020. Previously Jeanne worked in the packaging industry in the areas of Sales, Accounting, and Administration.
BOB MCLAUGHLIN, Founder (1952-2023)
Tributary Sales Resources was launched by publishing industry veteran Bob McLaughlin in January 2002, after a successful 23-year career as a senior sales executive with textbook publishers McGraw Hill, South-Western, WH Freeman, and the Times Mirror Companies. Read more…
OUR REPS DRIVE OUR RESULTS AND YOUR SUCCESS
The professional experience and dedication of our sales team allows us to take on our clients’ most challenging projects, especially those that require proven problem-solvers and intricate communication. Whether it’s a seasonal lead gen need, covering an open territory or launching a multi-year strategic outreach and growth program, our highly trained, experienced reps consistently drive new revenue opportunities, update and refine our clients’ customer data while also collecting valuable product and market intelligence.
- TSR reps hail from a wide variety of challenging and professional work experiences prior to joining our team. They are excellent communicators, extremely organized, and appropriately assertive. And they all have college degrees.
- TSR reps are specialized by project and client.
- Many TSR reps have multiple-year engagements with one client.
- Our flexible work schedule provides us access to uniquely talented candidates who are attracted to TSR’s family-friendly and professional work environment.
TSR always leveraged our Naperville, Illinois office to support a variety of training, collaboration, and project management goals. When the pandemic arrived, we realized our team had the experience and capabilities to successfully transition to working remotely. Our reps adapted and thrived in this new work environment. We had 100% client retention in 2020 and we’ve soared to new heights since. Being remote allowed us to carefully expand our capacity, while continuing the collaboration, mentoring, and teamwork along with our commitment to a unique culture that has always helped TSR retain such a dedicated, effective team.